ENG

Nomad Coffee, known for its dedication to quality, craftsmanship, and its ability to transport coffee lovers to a global journey of flavors, has partnered with the celebrated musical duo Tarta Relena. Together, we aim to create a campaign that blends the traditional and the contemporary, mirroring the unique character of both Nomad Coffee and Tarta Relena’s artistry. This collaboration seeks to evoke the spirit of authenticity and connection while spotlighting the roots and stories behind both the coffee and the music.

The campaign revolves around the tagline: “Rooted in Tradition, Crafted for Today.” This line captures the shared philosophy of Nomad Coffee and Tarta Relena—honoring tradition while embracing modernity. It invites audiences to explore how both coffee and music can connect us to the past while enhancing our present.

Directed by: Alex Sardà @alexsardaff
Produced by: Mañana @eldiadespuesdehoy_
Original idea: Basora @basora

Creative Direction: Mañana
Executive Producer: Martí Torrebadella @martitorrebadella
Producer: Arnau Soria @asoriamateu
Production Coordinator: Laura Castells @lauracastles
Runner: Juan Anselmo Rodilla @juana.rf
Director of Photography: Àlvar Riu @alvar.riu
Focus Puller: Camila Pineda @camila_pineda___
Camera Assistant: Ferràn Guillén @ferri_guillen
Gimbal Operator: Xavi Guillén @xaviguillen
Art Direction and Wardrobe: Pau Aulí @pauauli
Wardrobe Assistant: Carlota Calderón
Makeup: Irene León @airinlion.mua
Sound Design: Biel Blancafort @biel_blancafort
Direct Sound: Guillem Carvajal @carvajal_guillem
FX: Gredi FX
Still Photography: Nacho G. Riaza @nachogriaza
Editor: Alex Sardà
Editing Assistant: Pau Pitarch @lluno._
Colorist: Lluís Velamazán
VFX: La Remedios @laremedios.studio
Tarta Relena Management: Arnau Seguí @theindianrunners
Edited by: La Castanya / The Indian Runners, 2021

CAT

Nomad Coffee, conegut per la seva dedicació a la qualitat, l’artesania i la seva capacitat de transportar els amants del cafè a un viatge global de sabors, s’ha associat amb el reconegut duo musical Tarta Relena. Junts, volem crear una campanya que barregi el tradicional i el contemporani, reflectint el caràcter únic tant de Nomad Coffee com de l’art de Tarta Relena. Aquesta col·laboració busca evocar l’esperit d’autenticitat i connexió, alhora que posa en relleu les arrels i les històries que hi ha darrere del cafè i la música.

La campanya gira al voltant de l’eslògan: “Arrelats en la Tradició, Creats per a Avui.” Aquesta frase captura la filosofia compartida de Nomad Coffee i Tarta Relena: honorar la tradició mentre s’abracen la modernitat. Convida el públic a explorar com tant el cafè com la música poden connectar-nos amb el passat mentre enriqueixen el nostre present.

Directed by: Alex Sardà @alexsardaff
Produced by: Mañana @eldiadespuesdehoy_
Original idea: Basora @basora

Creative Direction: Mañana
Executive Producer: Martí Torrebadella @martitorrebadella
Producer: Arnau Soria @asoriamateu
Production Coordinator: Laura Castells @lauracastles
Runner: Juan Anselmo Rodilla @juana.rf
Director of Photography: Àlvar Riu @alvar.riu
Focus Puller: Camila Pineda @camila_pineda___
Camera Assistant: Ferràn Guillén @ferri_guillen
Gimbal Operator: Xavi Guillén @xaviguillen
Art Direction and Wardrobe: Pau Aulí @pauauli
Wardrobe Assistant: Carlota Calderón
Makeup: Irene León @airinlion.mua
Sound Design: Biel Blancafort @biel_blancafort
Direct Sound: Guillem Carvajal @carvajal_guillem
FX: Gredi FX
Still Photography: Nacho G. Riaza @nachogriaza
Editor: Alex Sardà
Editing Assistant: Pau Pitarch @lluno._
Colorist: Lluís Velamazán
VFX: La Remedios @laremedios.studio
Tarta Relena Management: Arnau Seguí @theindianrunners
Edited by: La Castanya / The Indian Runners, 2021